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How to make a living on Vine
One morning I woke up to more than 1,000 tweets demanding that I follow a guy named ElJuanPaZurita. Certainly an interesting way to start your day. When I dug down to the bottom of the pile, I...
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14 great quotes about building an actionable audience
One of the highlights from the new The Content Code book is the concept of building an actionable audience or the “Alpha Audience” — the elite group of people who express their advocacy and influence...
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Is it Internet 1994 or 1999? Are we on a tech bubble?
Had a chance to have a fascinating conversation with John Frankel, one of the top venture capitalists in the country. In this short video, John weighs in on the economic conditions in the tech...
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Social selling and the social enterprise: From fantasy to reality
Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been...
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The art and science of developing an enterprise content strategy
A year ago, Kevin Green left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell. There are few companies that are more serious about...
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The future of content marketing strategy
In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. In terms of leading content innovation, there is no better leader to...
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Exciting Millennial Marketers to Watch
By Kiki Schirr, {grow} Contributing Columnist Sometimes it can be discouraging to watch marketers with a large following. “400,000 readers a month?” I sometimes think. “My blog will never get that...
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The lost blogging monarchy, the defeat of links, and the war on social media
I would like for you to dream for a moment. What would be like if you went into cave in 2008 and walked back into the daylight six years later? You rub your eyes and look around at your surroundings....
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Social media predicts the next Carpool Karaoke stars
By Hannah Chapple, {grow} Community Member Karaoke, anyone? Last week, Apple Inc. announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online...
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Social selling and the social enterprise: From fantasy to reality
Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been...
View ArticleClik here to view.
The art and science of developing an enterprise content strategy
A year ago, Kevin Green left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell. There are few companies that are more serious about...
View ArticleClik here to view.
The future of content marketing strategy
In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. In terms of leading content innovation, there is no better leader to...
View ArticleClik here to view.
Exciting Millennial Marketers to Watch
By Kiki Schirr, {grow} Contributing Columnist Sometimes it can be discouraging to watch marketers with a large following. “400,000 readers a month?” I sometimes think. “My blog will never get that...
View ArticleClik here to view.
The lost blogging monarchy, the defeat of links, and the war on social media
I would like for you to dream for a moment. What would be like if you went into cave in 2008 and walked back into the daylight six years later? You rub your eyes and look around at your surroundings....
View ArticleClik here to view.
Social media predicts the next Carpool Karaoke stars
By Hannah Chapple, {grow} Community Member Karaoke, anyone? Last week, Apple Inc. announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online...
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15 Thought-provoking quotes about innovation and success
By Mark Schaefer I was honored recently to be invited to be one of the 8,000 attendees at the recent Dell-EMC World conference where I got to meet some of the greatest minds in the tech industry up...
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Understanding Generational Social Media Preferences
By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s...
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When Social Media Piranhas Strike
By Clayton Carroll, {grow} Community Member We’ve seen it before. Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. They quickly rip apart the dissenter. The...
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Tearing down the house: How to handle social media haters
By Mark Schaefer I live in a quaint lake community where there is a mix of new, modern homes and cottages built in the 1960s and 70s. As the value of lake land goes up, we are seeing many of these...
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The future of content marketing strategy
In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. In terms of leading content innovation, there is no better leader to...
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