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Exciting Millennial Marketers to Watch
By Kiki Schirr, {grow} Contributing Columnist Sometimes it can be discouraging to watch marketers with a large following. “400,000 readers a month?” I sometimes think. “My blog will never get that...
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The lost blogging monarchy, the defeat of links, and the war on social media
I would like for you to dream for a moment. What would be like if you went into cave in 2008 and walked back into the daylight six years later? You rub your eyes and look around at your surroundings....
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Social media predicts the next Carpool Karaoke stars
By Hannah Chapple, {grow} Community Member Karaoke, anyone? Last week, Apple Inc. announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online...
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15 Thought-provoking quotes about innovation and success
By Mark Schaefer I was honored recently to be invited to be one of the 8,000 attendees at the recent Dell-EMC World conference where I got to meet some of the greatest minds in the tech industry up...
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Understanding Generational Social Media Preferences
By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s...
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When Social Media Piranhas Strike
By Clayton Carroll, {grow} Community Member We’ve seen it before. Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. They quickly rip apart the dissenter. The...
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Tearing down the house: How to handle social media haters
By Mark Schaefer I live in a quaint lake community where there is a mix of new, modern homes and cottages built in the 1960s and 70s. As the value of lake land goes up, we are seeing many of these...
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The future of humor in marketing with The Marketoonist
By Mark Schaefer One of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WORLD-FAMOUS MARKETOONIST: On the new episode of The Marketing...
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Social media gurus and the elusive state of forgiveness
By Mark Schaefer This is one of the most unusual posts I’ve ever written because it was inspired entirely by the photo above. Look at that shirt, that sign, that face. I was scanning through some...
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Audience or authenticity? Why building an audience strains your soul
By Mark Schaefer We desperately want to be heard. If you’re creating a brand, trying to make change in the world, or simply creating content on Snapchat, You. Just. Want. To. Be. Heard. To be heard,...
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Why I must politely disagree with Seth Godin
By Mark Schaefer Seth Godin is a godlike figure in the marketing pantheon, and deservedly so. After you read the headline for this post you may be ready to get out the torches and pitchforks to hunt...
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Marketing So Good, It’s Bananas: How Jesse Cole Turned a Ballgame Into a Circus
By Kerry Gorgone, {grow} Contributing Columnist Jesse Cole had a vision. Professional baseball had failed in the American city of Savannah for 90 years, but Jesse thought maybe college summer baseball...
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The future of marketing is here. It may not include you.
By Mark Schaefer I expected to get some backlash over my book Marketing Rebellion. It presents some hard truths about the future of marketing where loyalty is in decline, the sales funnel is gone, and...
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So much social media community, so alone.
By Mark Schaefer I was saddened to learn that a beloved person in my social media community, Del Williams, died of cancer this week. Del was one of my first online connections and a reliable pundit in...
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Should you take a stand or be liked? You decide.
I had an interesting exchange on LinkedIn worthy of sharing with you today. Should you take a stand on the web even if it’s controversial, or should you aim to be liked? When I published a post...
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The remarkable challenge of owning your power
This Instagram post — There’s a story here. But first … Laura. I’ve known Laura McKowen for nearly 10 years. She has been very open about her struggles through life. She is an alcoholic who has been...
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Critical marketing considerations: Social media and mental health
In the past few months, there has been a lot of debate about social media and mental health — issues that may be real or perceived. Instagram removed the like counters from user images. While...
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The passing of a legend
I just wanted to acknowledge the passing of a friend and one of the true greats in the PR/marketing/advertising industry. Harold Burson died this week at the age of 98. Mr. Burson, who was described...
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Marketing lessons from four of the world’s savviest pop stars
By Kiki Schirr, {grow} Contributing Columnist What can famous rappers and pop stars like Lil Nas X, Doja Cat, Lady Gaga, and Eminem teach us about marketing? More than you might think! Today,...
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How to fix marketing NOW with Raja Rajamannar
What an amazing treat I have in store for you today! On the latest episode of The Marketing Companion, Brooke Sellas and I have a frank chat with marketing titan Raja Rajamannar, the CMO of...
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