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Tom Peters’ profound and unexpected advice to the marketing community
Something important and unexpected happened on our Marketing Companion podcast last week. Let me set the scene for you. Brooke Sellas and I had a chance to interview the legendary Tom Peters, one of...
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The funny side of marketing with @ScottMonty and @TimWasher
If you’re a fan of The Marketing Companion podcast, you’ve no doubt enjoyed the funny original intros at the beginning of each show. For many years, Scott Monty has created these little works of art...
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The Adam Grant Rant
Adam Grant is a best-selling author, an expert on motivation and meaning, and Wharton’s top-rated professor for seven straight years. He hangs out with filmmaker J.J. Abrams and author Brene Brown. My...
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An important insight on leadership from Dana Malstaff
I recently interviewed my friend Dana Malstaff for a new book project and she provided some extraordinary advice about entrepreneurship and leadership. Dana is the powerhouse founder of BossMom. She...
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10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book
I love great writing. I hang on to magical sentences when I read a special book, dreaming that I could write that well some day. For that reason, it will take me weeks to savor the wisdom of Ann...
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Should you take a stand or be liked? You decide.
I had an interesting exchange on LinkedIn worthy of sharing with you today. Should you take a stand on the web even if it’s controversial, or should you aim to be liked? When I published a post...
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The surprising impact of word of mouth marketing in a digital age
Ed Keller is one of my marketing heroes. He’s considered the godfather and preeminent authority on word-of-mouth marketing and he wrote the seminal book on the subject in 2003, The Influentials. Ed is...
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